The CW, long known for TV series like “Gossip Girl” or “Arrow” that skew toward younger audiences, is taking a swing for older crowds. The broadcast network, recently put un…
, long known for TV series like “Gossip Girl” or “Arrow” that skew toward younger audiences, is taking a swing for older crowds.Nexstar Media
, has struck a multi-year rights deal with LIV Golf, the upstart league financed by Saudi Arabia. Under terms of the deal, the CW will air 14 global LIV Golf League live events in 2023 and will stream the events live on its app. The agreement brings live sports broadcasting for the first time to a network that never relied upon it. Financial terms were not disclosed.
“Our new partnership between The CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league. With CW’s broadcasts and streams, more fans across the country and around the globe can partake in the LIV Golf energy and view its innovative competition that has reimagined the sport for players, fans and the game of golf,” said Dennis Miller, president of the CW, in a prepared statement.
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