Sports Betting Is Boosting NFL's Appeal Among Younger Audiences

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Sports Betting Is Boosting NFL's Appeal Among Younger Audiences
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Next-generation bettors are three times likelier to place NFL wagers online every week, according to a survey conducted by marketing firm YouGov. The study discovered that 21% of fans 18-29 bet weekly, while just 7% of the 30-and-up group placed wagers each week.

Last Updated: Sep 8, 2023 11:58 AM ETNFL interest is up in 2023 among young adults ages 18-29, andNext-generation bettors are three times likelier to place NFL wagers online every week, according to aby marketing firm YouGov. The study discovered that 21% of fans aged 18-29 bet weekly, while just 7% of fans 30 and older placed wagers each week.

The study also found that while a higher percentage of adults 30+ are betting a higher amount of money annually compared to the 18-29 demographic , the younger group of fans had higher percentages of under and over $1,000. from the American Gaming Association, which found that 73.5 million Americans plan on placing pro football wagers this season — up 56% from 2022 projections.

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