A new era of legalized betting is taking root across the U.S., one that is radically reshaping what it means to watch professional and collegiate sports.
Sports betting is exploding across the U.S., but how companies advertise remains largely unregulated.
States regulate how sportsbooks can operate but give companies wide latitude over what they can say in advertisements — a break from the constraints on other industries where there is a risk of addiction, such as tobacco. And there are no advertising rules specific to the sports betting industry at the federal level. The limited oversight has raised alarms for some, including advocates who worry about the potential risks for those with a history of problem gambling and people too young to bet.
He said he receives calls from everyone from young men in their 20s to elderly widows who are struggling to stop their compulsive gambling — both on sports and in online casinos — amid the nonstop barrage of ads.
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