What are Justin Herbert, Nate Burleson and Jon Rahm all doing on Nickelodeon? Throwing, talking, hitting and, of course, getting slimed
they had to climb to claim victory, all while Mike O’Malley shouted his lovingly deranged play-by-play. It was also the best.
Has Nick, then, with its interest in professional sports, fully severed ties from its charming game show history? “Uh, I’m not gonna go there,” saysRobbins sees his work as a departure from the past, as well. “It’s completely different to do what’s been done before [on Nickelodeon] as far as sports and be on the fringe, whereas now we’re in it,” he says. “We’re in the game.”
“I understand why the NFL is making the broadcast—because they’re trying to create more fans,” O’Malley says. “From the NFL’s perspective, why wouldn’t you?” That’s a big feat, with YouTube, Instagram, TikTok, video games, other linear channels and more options increasingly competing for kids’ media consumption time. “Nowadays, kids are so distracted by everything,” Robbins says. “This is really just another way to get kids into something, which is football, something they can share.”
Take Deshaun Watson’s suspension in light of 29 massage therapists sharing their accounts of sexual harassment and assault, or Tua Tagovailoa’s consecutive head injuries and the way they were arguably mishandled by the Dolphins and the league. But Nick would have to actively decide to go the route of incorporating those elements into its simulcasts and, rather than ignoring those issues and hoping that those seeking more information think to flip to CBS, the broadcast of record.
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