Spaceflight Records' Nonprofit Clears for Takeoff

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Spaceflight Records' Nonprofit Clears for Takeoff
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An ambitious vision for debt-free record deals attracts notable music industry interest. spaceflightrec

The Spaceflight Records takeover of the annual open-to-the-public Auditorium Shores stage on Thursday, March 17, of South by Southwest, was noteworthy for multiple reasons.

“Small indie labels are great for the community, but they don’t seem to be able to get that artist lifted up financially enough to keep making music, which is the most important thing. There has to be a better way.”"I just can't tell you how many artist friends I've had that get super stoked to be signed to a label, and two years later, they're right where they started," says Orrison, calling from on tour mixing live sound for Jack White.

Going forward, Spaceflight plans to fund releases through fellowships. Envisioned as a record contract without the debt, artists won't owe the label for the investment made in their album rollout. Rather, they'll begin collecting a percentage of profits immediately after the release. With details still being worked out, Orrison imagines a customized investment offer anywhere from $15 to $50,000.

Rollout of Spaceflight's first fellowships, planned for later this year, naturally depends on increased fundraising. Alongside public donations, Orrison plans for the nonprofit status to usher in grants and corporate sponsors, including adding and utilizing a team member with grant-writing experience. Corporate sponsors have supported Spaceflight's growing bookings, including free happy hour sets every Friday at Scholz Garten.

Informational resources also factor heavily into what Spaceflight provides to its roster. A new advisory board includes Widespread Panic's Dave Schools, Black Pumas' Adrian Quesada, Free Lunch organizer and event producer Jazz Mills, former MTV marketing exec Mark Greenberg, C3 Presents talent buyer Quinn Donahue, Austin Music Foundation Director Jennifer Dugas, KUTX's Laurie Gallardo, and entertainment lawyer Brooks Rice.

Since then, the label has also established a deal with Austin-based Frog Music Licensing, placing around a dozen Spaceflight songs on TV shows in the past few months. They've partnered with local Gold Rush Vinyl and White's Third Man Records for vinyl manufacturing. Alongside international distribution, a central goal of Spaceflight's nonprofit effort is to afford vinyl pressing – currently paid for by artists.

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