For those growing up in the suburbs without many vegetarian options, Taco Bell was a place multigenerational families with different diets could come together and eat.
Krish Jagirdar, an Indian American tech entrepreneur, never thought he could be partially responsible for the relaunch of Taco Bell’s Mexican Pizza — his favorite dish on the menu and a cult favorite in the South Asian community.
Jagirdar, who is from the suburbs in New Jersey, was not alone in his disapproval of Taco Bell’s decision. Like Jagirdar, the Mexican-inspired restaurant played an important role in the childhood and assimilation of South Asians into American culture. “This menu item represents South Asian American identity in a really funky way,” he said about the Mexican Pizza, which is a dish made of beef and refried beans between two Mexican Pizza shells with sauce, shredded cheese and tomatoes. Although, many South Asians would choose to omit the meat.
Religion also plays a large role in diet for South Asians. In India, 81% of adults follow some restrictions on meat in their diet, which they attribute to religious traditions, according to a“I think we have large immigrant populations within the South Asian community that come from those spaces that tend vegetarian,” said Anita Mannur, a professor of English at Miami University and author of “Intimate Eating: Racialized Spaces and Radical Futures.
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