The South African government’s tourism board has conditionally approved plans to sponsor English Premier League club Tottenham Hotspur amid an energy crisis, South African Tourism has announced.
The South African government’s tourism board has conditionally approved plans to sponsor English Premier League club Tottenham Hotspur amid an energy crisis, South African Tourism announced in a statement on Thursday. The controversial sponsorship deal, which is yet to be finalized, is reported to be around $58 million . “We cannot carry on with business as usual, because it will not yield the desired results.
SAT has defended the sponsorship by pointing to the government-mandated goal “to achieve 21 million international tourist arrivals by 2030.” Addressing the media at a press conference on Thursday Khumalo told reporters: “This is not about football.” “We are accessing the audience in the British Premier League. We are accessing it so that we can persuade them to travel to South Africa, spend pounds, euros, dollars, yen in our destination, and bring dignity back to our people,” he said.
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