The company also promoted Ama Walton and added a senior vp of strategy.
to senior vp of music licensing/deputy general counsel — and hired, who joins the company as senior vp of strategy following a stint at Meta, the company tells“Tracy is one of the foremost innovators at the convergence of music and tech, and his new role bringing together all aspects of content on the platform will drive meaningful innovation for artists and fans,” said SoundCloud CEOin a statement.
In a separate statement, Mahadevia added, “I look forward to working with the team to forge new paths and uncover opportunities that benefit artists and listeners alike.” She previously oversaw consumer partnerships and product integrations for Meta’s AR and VR initiatives. The promotions and new hires come during a tumultuous period for SoundCloud, which announced plans to
in May. “This is a challenging but essential decision to ensure the health of our business and get SoundCloud to profitability this year,” Seton told staff in an email at the time.of its staff in August 2022 due to “the challenging economic climate and financial market headwinds.”
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