A federal judge says Sony Music must face a lawsuit that claims the name of Future’s 'High Off Life' infringed the trademark rights of a creative agency that uses that exact same name.
High Off Life, Future’s eighth studio album, reached the top spot on the Billboard 200 in May 2020. It was originally set to be titled “Life Is Good” – the name of the album’s third single – but switched to the new name as the COVID-19 pandemic swept made life somewhat less than good.
The case claimed that Sony’s promotion of Future’s album had buried the smaller company in search results: “Overnight, Defendants destroyed HOL’s investment of many years and many thousands of dollars into building consumer recognition.” That’s a very high bar, and could very well doom High Off Life’s lawsuit eventually. But in Wednesday’s decision, Judge Hardy said he couldn’t make that decision without allowing both sides to gather evidence and build their cases.
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