Sega is sending a strong message with SonicFrontiers' bold November release date: This is a big, important release.
Back in May, I wrote about how Sonic Frontiers miraculously avoided the controversial Sonic Cycle by keeping updates dry between its first teaser trailer and its official announcement trailer at The Game Awards last year.
Sonic’s way past cool marketing In some ways, Sonic Frontiers‘ aggressive marketing push is a return to the early 2000s. Take the hype cycle around Sonic Adventure 2, the 10th-anniversary title for the series, for instance.
It seems clear that Sega might be anticipating a repeat of that success with Frontiers … or at least that it hopes for one. Frontiers is a completely different story, though. There was radio silence from Sega about the game between the teaser trailer on the May 2021 Sonic Central stream and its announcement trailer at The Game Awards seven months later. With a more cautious approach, Sega would wait for a more coordinated content blowout with previews on IGN First and a public demo at Gamescom 2022. That was followed up by the announcement of a full-priced release and a very competitive holiday launch date.
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