Coca-Cola said it's changing Sprite's packaging from green to clear plastic beginning August 1 as part of broader efforts to become more environmentally responsible.
Sprite is retiring its green plastic bottles after more than 60 years.
"Taking colors out of bottles improves the quality of the recycled material," Julian Ochoa, CEO of R3CYCLE, a plastic group helping Coca-Cola improve its recycling, said in a statement. "When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic."
Other beverages that use green bottles in Coke's portfolio, including Fresca, Seagram's and Mello Yello, will also be replaced with clear containers in the coming months. The beverage giant has often been criticized for contributing to environmentally damaging plastic waste. In 2020, the company was named as the world's No. 1 plastic polluter by the environmental firm Break Free From Plastic. Its logos and branding were found on 13,834 pieces of discarded plastic in 51 countries, often in public spaces such as parks and beaches.
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