Know thy audience.
Soccer Mommy is boldly bringing indie rock to one place it hasn’t gone yet: the metaverse. Fresh off the gargantuan, deserved success of the band’s latest albumStarting Wednesday July 13 and running through Friday, July 15, Soccer Mommy fans will be able to participate in different events alongside Allison’s avatar.
Soccer Mommy will also be offering free virtual merchandise within the experiences for fans to collect, including aSoccer Mommy is far from the only band bringing the gift of culture to the metaverse, though it does appear its the first indie rock group to do so. Though rest assured that won’t be for long: Spotify recently
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