Smosh co-founders Anthony Padilla and Ian Hecox have returned to the company, teaming up to regain ownership of the YouTube comedy brand that they launched 18 years ago.
Hecox remained with Smosh and shepherded the business through the collapse of then-parent company Defy Media and Smosh’s subsequent acquisition in 2019 and revitalization under Rhett & Link’s Mythical.
Terms of Padilla and Hecox’s buyout of Smosh from Mythical aren’t being disclosed. According to Mythical Entertainment, the company “realized a significant multiple of its original invested capital” in Smosh and it will retain a minority stake in the comedy outfit. Padilla and Hecox tapped creator capital provider Breeze Financial to finance the acquisition.
“The spirit of buying Smosh is sort of mirrored in the spirit of selling Smosh,” said McLaughlin. “Neither of these opportunities was something we were actively pursuing.” He added, “We always secretly hoped they would get back together… We have a soft spot for internet duos.” Hecox said it was “a terrifying moment for me” to propose the Smosh buyout to Rhett & Link but that in the end “they were very receptive” to the idea. The deal giving Hecox and Padilla a controlling interest in Smosh was “important to show that we really believe in this, we’re all in. It’s not just, like, Anthony’s back for a few videos.”
Smosh’s core onscreen talent team — Shayne Topp, Courtney Miller and Damien Haas — will remain in place. The company will continue to operate out of the 17,000-square-foot Burbank studio space built during Mythical’s ownership.
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