After two years of pandemic holidays when people spent more dollars online, shoppers are back in force in stores and at holiday markets. Small businesses say it is beginning to feel a lot like Christmas, both emotionally and financially.
People browse shops in Bryant Park’s Winter Village, Tuesday, Nov. 15, 2022, in New York. Christmas markets have been popular in Germany and Austria, where they’re called Christkindlmarkets, and other parts of Europe for centuries. They’ve become more popular in the U.S. over the past few decades, springing up in Chicago, Atlanta, San Francisco, and many other cities. In New York, the Grand Central holiday market and the Union Square holiday market started in 1993.
“We’ve received more applications than ever before, that tells us vendors are excited to be back in the pop-up game,” said Evan Shelton, Director of Pop-Up Markets at Urbanspace. “I’m very optimistic.” People browse shops in Bryant Park’s Winter Village, Tuesday, Nov. 15, 2022, in New York. Ryan is a founding member of the Union Square Greenmarket and a longtime staple at the Manhattan holiday markets, where she sells cider, cider doughnuts and gingerbread cookies. She said her orchard has mainly recovered, with the help of a good apple crop this year. But holiday markets give her a much-needed revenue boost.
Preparing for holiday markets is labor intensive, because many small businesses have to schlep their goods from miles away and spend long hours staffing their booths. Ryan’s farm is 100 miles north of the city and Ryan drives in almost every day. But being at the market and watching New York City recover from the pandemic are worth the hassle.
People shop for jewelry in Bryant Park’s Winter Village, Tuesday, Nov. 15, 2022, in New York.
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