Shein will soon be back in business in the world’s most populous country.
This week, it will host a pop-up in Las Vegas after it recently celebrated Asian American and Pacific Island Heritage Month by hosting “Sheinistas” at Houston’s Dun Huang Plaza for a sample sale and block party showcasing exclusive murals painted by AAPI artists.
“These pop-ups form an integral part of the Shein business model, allowing consumers to experience product first-hand as well as allowing the brand to engage with consumers,” the company said of plans to host 30 pop-ups around the EMEA region this year.
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