“Shark Week,” Discovery Channel’s week-long celebration of sharks hosted by Jason Momoa, was back for its 35th year on July 23. We’re going to need a bigger boat if its ratings continue along…
Sunday night’s telecasts averaged a 1.13 L3 rating among Adults 25-54 – a 9% increase from a year ago and the largest opening night growth in six years. Through the first four nights of “Shark Week” , Discovery is the #1 network on cable in Adults, Men and Women 25-54, Adults, Men and Women 18-49 and Women 18-34.
“We engaged viewers across every brand and platform because we wanted to provide memorable Shark Week experiences for them, including offering an exclusive sneak peek of Meg 2: The Trench, the next big theatrical release from Warner Bros. Discovery,” said Josh Kovolenko, SVPof Marketing, US Networks Group. “We also brokered various marketing partnerships with influential brands that are organically connected to our long-standing mission to highlight and celebrate sharks.
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