'Barbie could generate enough buzz via social media and other avenues to drive incremental traffic to FIVE and incremental spend in the process,' Roth MKM said.
Upcoming movie "Barbie" is set to be a blockbuster and can give a boost to retailer Five Below , which is selling a slate of licensed merchandise, according to Roth MKM. "Barbie could generate enough buzz via social media and other avenues to drive incremental traffic to FIVE and incremental spend in the process," analyst David Bellinger said in a note Wednesday.
mountain FIVE in 2023 — CNBC's Michael Bloom contributed reporting.
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