.Sephora is commemorating the longest day of the year with a free same-day delivery offering for Sephora Beauty Insider members.
A survey conducted by Sephora in June 2022 found that prompt product delivery was a top concern among consumers, with 63 percent of survey participants citing beauty “emergencies” — such as running out of a product and needing a swift replacement — as one reason they would seek out same-day delivery.
Two years into its partnership with InstaCart, Sephora announced it was also joining forces with Target Corp.-owned delivery company, Shipt, for its same-day delivery offering, in March 2022.Other companies have begun piloting and operating same-day delivery services in recent years, inclu ding Amazon, CVS, Target and Ulta Beauty, which teamed with DoorDash for its service, which launched in select U.S. cities in November 2021 and costs a flat fee of $9.95.
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