Senate Dems urge action on false Medicare marketing

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Senate Dems urge action on false Medicare marketing
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The report compliments CMS data that shows surging complaints about Medicare Advantage marketing.

The Biden administration needs to crack down on deceptive Medicare Advantage marketing, Democratic staff for the Senate Finance Committee wrote in a report released Thursday.Medicare Advantage is on track to capture more than half of the Medicare market by next year. As the program grows, misleading marketing practices undermine enrollees' trust in the program.The administration should monitor why people leave private Medicare plans and hold bad actors accountable, the report said.

In Massachusetts, complaints about Medicare Advantage or Medicare prescription drug plans increased 700% from 2020 to 2021. Nine out of 10 states that gave the Senate panel data saw complaints increase last year. The report compliments CMS data that shows complaints about Medicare Advantage marketingBut CMS has only taken one enforcement action against a Medicare Advantage plan for marketing abuse since September 2017, according to the report.

National plans' aggressive advertising strategies have siphoned members away from community-based Medicare Advantage plans. Independent Health Plan in Buffalo, N.Y., said 35% of members that left for a national competitor did so due to misleading marketing, the report said.: The Biden administration has already begun efforts to rein in bad Medicare Advantage marketing practices.

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