Clinics are trying to sell trendy weight-loss injections by flooding TikTok with videos about semaglutide
The doctor in the video is Dr. Nelson Simmons of the Texas clinic, Personal MD Wellness & Aesthetics. He told Insider he added the hashtags"#wegovy" and"#semaglutide" to the video to make it more visible on TikTok — even though he said the woman in the video isn't taking those drugs. Videos tagged with those hashtags have more than 800 million views on TikTok.
Insider contacted 10 clinics across the US that are using social media to promote these drugs as weight-loss tools, and practitioners from four — including a doctor, a surgeon, and two nurse practitioners — responded to discuss their approach. "I was giving people information and putting it out there, and it just exploded," said Harris, who works at River Valley Obstetrics and Gynecology, a women's health clinic in Russellville, Arkansas."People want to know this stuff."Health clinics' TikTok posts capture the excitement and frenzy around the treatment by using popular songs like Meghan Trainor's hit"Made You Look" and other viral audio clips.
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