Sega expected to acquire Angry Birds maker for $1 billion: Report

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Sega expected to acquire Angry Birds maker for $1 billion: Report
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Angry Birds maker may soon be owned by Sega if expected $1 billion sale goes through, report says

Sega Sammy Holdings — which was formed by a merger of Sega and Sammy Corporation in 2004 — is best known for its"Sonic the Hedgehog" games and films.

According to Rovio, its original"Angry Birds" game — which featured a simple objective of using a slingshot to fling birds in an attempt to defeat evil green pigs — was the first to be downloaded 1 billion times, per the Journal. 48% drop in its quarterly profit year-on-yearAccording to WSJ, Rovio eyed a potential sale to its Israeli rival Playtika for around $800 million, but negotiations ended in March.

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