To find the most efficacious skincare ingredients—and build a greener future—Chanel went back to its literal roots.
In 1998, Chanel descended upon the sleepy town of Gaujacq, in the southwest corner of France, a region where founder Coco Chanel’s favorite flower, the camellia, is grown. The idea was to explore and cultivate the beauty and botanical benefits of this signature bloom.
What began as a collaboration with fifth-generation botanist Jean Thoby, whose conservatory garden features 3,000 plants, as well as 2,000 varieties of camellias, is now the pipeline for some of Chanel skincare’s best-loved products. In fact, scientists there discovered the revitalizing properties of red camellia—specifically a variety of Camellia japonica named the Czar—and infused them into the brand’s newest beauty range, N°1 de Chanel.
Chanel’s camellia farm has earned a Level 3 HVE certification from the French government, which means there is minimal stress on the environment. In fact, the carefully cultivated land has become home for some animals that experts once thought had vanished. Hawks and butterflies were recently spotted on the grounds. “Everything about camellias is precious,” says Fuzzati.
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