‘Secret Invasion’ Was a Mess, but Marvel Had Already Lost Its Way

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‘Secret Invasion’ Was a Mess, but Marvel Had Already Lost Its Way
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SPOILER ALERT: This story discusses plot developments in the finale of Marvel Studios’ “Secret Invasion,” currently streaming on Disney+, but maybe that doesn’t really matter to you — and maybe tha…

Not only does that strain narrative credulity to its breaking point, it undermines the emotional climax of “Avengers: Endgame,” when Rhodey sat with his best friend Tony Stark as he died. Ifmoment can get retconned, why bother investing in anything happening in the Marvel Cinematic Universe?

And then there’s Clarke’s character, G’iah, the Skrull daughter of Mendelsohn’s Talos from 2019’s “Captain Marvel.

Did “Black Panther: Wakanda Forever” really need to keep cutting away from the heartbreaking central conflict to scenes with Julia Louis-Dreyfus’ Valentina Allege de Fontaine from “The Falcon and the Winter Soldier”? Did “Ms.

This approach, which isn’t wholly unique to Marvel, allowed the studio to remain nimble in the 2010s, leaning into ideas and creative directions that were working rather than be tied down by a rigid grand design. But it also meant that Marvel movies felt largely homogenous in approach and style, and most filmmakers struggled to establish their own voice inside it. As Marvel aggressively expanded in the 2020s to fill the Disney+ pipeline, the seams began to show — and then rip apart.

To be clear, audiences haven’t cooled entirely on superheroes. Marvel’s “Guardians of the Galaxy: Vol. 3” and Sony’s “Spider-Man: Across the Spider-Verse” are major hits because they focused on the emotional arcs of their characters rather than servicing a wider cinematic universe — and crucially, each film looks and feels unlike any other movies in the marketplace right now.

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