Seaman Schepps' new Madison Avenue store represents a turning point for the legacy jeweler, which has manufactured in New York for 118 years.
As an irreverent, all-American jeweler beloved for its classic shell earrings as well as fine pieces made of unconventional gems and fine wood, Seaman Schepps is well-positioned for the post-pandemic era. The company straddles a delicate line between what’s fancy and practical for everyday wear.
He added that the location is in some ways a reflection of New York City’s evolving retail typography. “Our old store was more of a destination. Back in the day, we were on the way when someone walked across 58th Street from Bergdorf Goodman to Bloomingdale’s but that doesn’t exist anymore,” Hopenhajm said.
“We worked for eight months on the design. I had a vision of coming into someone’s living room and having it be calm, elegant soft blue with pale oak material — not a fussy place,” Hopenhajm said.
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