We thought we were doing the right thing!
Reduce, Reuse, Repudiate
While recycling campaigns can help limit what heads to the landfill, scientists are now saying that it's masked the glaring problem of over-production and de-emphasized other waste reduction strategies that are far more sustainable.
In a series of experiments, the UV researchers first asked participants first to list "reduce," "reuse," and "recycle" by order of efficacy — the correct answer being the same one in the old slogan — finding that a whopping 78 percent got it wrong. In a second experiment, the researchers had participants use a computer program to virtually "sort" waste into recycling, compost, and landfill bins.
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