Your homework: Lock down the privacy settings on your kids' school-issued devices.
As important as it is for lawmakers to take action on data privacy, parents like Shanahan, teens, and privacy experts have learned much in their efforts to protect kids from online surveillance. In fact, tapping built-in controls and third-party apps can help make school devices minimally safe.
Ad tech platforms, mainly run by Google, Meta, and Amazon, employ embedded code to pull this information from the apps and websites connected to their networks. Powered by additional user data gathered from their other web services—search engines, maps, streaming video repositories, and so on—these tech giants use this hoard of data to enhance their ability to define highly specific audiences for advertisers.
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