Santa Claus shortage: Colorado’s St. Nick demand is outweighing ho-ho-holiday supply

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Santa Claus shortage: Colorado’s St. Nick demand is outweighing ho-ho-holiday supply
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Firm that provides Santas see 30% increase in demand since 2021 and 125% increase since before pandemic.

It’s simple Claus and effect.

There are more than 2,250 jobs for full-season Santas, elves and other holiday entertainers open across the industry, Allen said, with more people seeking diverse Santas, from Black Santas and Mrs. Clauses to those who are deaf, Spanish-speaking or female. “My 6-foot-4, skinny, marathon-runner husband had to do it because we couldn’t find anybody, and he had to wear a fat suit,” said Jodi Messenich, Zuma’s founder. “He walked out and started doing the ‘ho, ho, ho’ and his fat suit was hanging out under his jacket. I had to quickly grab him and whisper, ‘Honey, your flesh is hanging out.'”

Mesco’s Kris Kringles undergo 180 hours of training to learn the ropes of being Father Christmas. Her Santas learn American Sign Language, Spanish and how to work with autistic children and those with special needs, she said. And they have real-deal beards and receive hours of makeup training.

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