CALIFORNIA CLOSIN': The brewery's roots date back to the California Gold Rush.
Then in 2021, Anchor Brewing underwent a major rebrand, changing the look of its products. According to JustDrinks, sales continued to tumble despite the updated look, falling 10% last year.
Sapporo said in a media release of its own Wednesday that it originally bought Anchor to expand its presence in the U.S. market, and it also pointed to the "prolonged" impact of COVID-19 on the San Francisco area as a reason for Anchor's continued decline."Over the past several years, we implemented a variety of measures to improve the business, such as releasing new products, product renewals, and making brand investments," Sapporo stated.
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Anchor Brewing Company, country's 1st craft brewery, shutting down after 127 years in San Francisco'We recognize the importance and historic significance of Anchor to San Francisco and to the craft brewing industry, but the impacts of the pandemic, inflation, especially in San Francisco, and a highly competitive market left the company with no option but to make this sad decision to cease operations.'
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Historic Anchor Brewing Company in San Francisco ceasing operations; Will file for bankruptcyA landmark company in San Francisco has turned off its taps.
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Century-old San Francisco Anchor Brewing company closingAnchor Brewing Company officials announced early Wednesday that it will cease operations and liquidate the business -- established in 1896 -- citing economic factors including declining sales since 2016.
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