The rivalry between America's leading warehouse clubs has expanded to the candy aisle.
look nearly identical to the Sanders brand at Costco and come in very similar 36-ounce containers. The story on the label sounds really familiar, too:"made from a century-old family recipe" and cooked"slowly in small batches." And, not unlike certain other Sam's Club's items recently—looking at you,!—the candies are priced slightly less than the competing Costco item. Sam's salty caramels cost $10.58.
"When we first introduced our original sea salt caramels, they sparked a major phenomenon in the chocolate category," Sanders CEO Brian Jefferson toldLike Costco, Sam's Club doesn't often divulge the identities of companies that supply its private-label products, and Sanders Candy did not respond to requests for comment. So, it's unclear if the competing candies are made by the same confectioner or different ones entirely.
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