Sam Bankman-Fried is reportedly such a huge Taylor Swift fan that he pushed for FTX to sponsor her tour in a $100 million deal that almost happened
Sam Bankman-Fried is reportedly such a big Swiftie, he wanted his now-bankrupt cryptocurrency exchange, FTX, to sponsor a Taylor Swift tour for over $100 million.
But some at the firm opposed the sponsorship because they thought it was too expensive and didn't believe Swift was a good fit to reach potential cryptocurrency traders, the FT reported.
Employees on FTX's marketing team also opposed the sponsorship, with one person telling the FT that"no one really liked the deal" and they thought it was"too expensive from the beginning."
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