Salesforce follows Microsoft in launching A.I. tools for salespeople with help from OpenAI

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Salesforce follows Microsoft in launching A.I. tools for salespeople with help from OpenAI
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Having cutting-edge technology could boost revenue, but Salesforce isn't announcing prices for its new sales, marketing and service tools yet.

One feature Salesforce is rolling out in Service Cloud will be a chat box with technology that can write an answer to a question based on information already stored in Salesforce. Agents can edit the automatically generated response or hit the send button., hasn't finalized the pricing or the timing for the new features. Executives first want to see how things go with organizations enrolled in Salesforce's pilot program.

Both Salesforce and Microsoft are showing off services that can write marketing emails. Microsoft calls the new AI parts of its Dynamics applications Copilot. Salesforce is also touting a new ChatGPT app for Slack that can display information derived from Salesforce. OpenAI built the app and has been using it for the past few months, Shih said during a Monday media briefing. People can sign up to join a waiting list for the Slack app, a Salesforce spokesperson said.

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