Salesforce And CEO Marc Benioff Make Big AI Push Around ‘Trust’

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Salesforce And CEO Marc Benioff Make Big AI Push Around ‘Trust’
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The software giant and its billionaire cofounder made a number of promises in AI on Monday, from new products to $500 million to invest in startups.

that sharing details of what Altman demonstrated was not appropriate. On Monday, Benioff divulged more, revealing that Altman had used a newer, unpublished OpenAI model to simulate Benioff giving a 1960s speech from John F. Kennedy, produced from just a few seconds of Benioff’s recorded voice.

This is Salesforce’s angle, helping to explain why it’s invested in two foundation model challengers to OpenAI so far, Anthropic and Cohere. Back in 2016, whenSalesforce’s AI savior was a new product called Salesforce Einstein, complete with mascot, which would use machine learning to integrate predictive insights across Salesforce’s suite of sales, customer service and marketing software. Now, it’s generative AI, but Salesforce isn’t looking to win on building the models themselves .

“OpenAI is trying to solve for all of human knowledge asking anything, which is beautiful, and we can use these models for our use cases,” Harris told. “But an email in a healthcare business to a customer is a very specific program.” Over time, customers will be able to train their own models within Salesforce’s AI capabilities, he added, when cost-effective. “We will get there, but we believe we can go a long way [with base models] first,” said Savarese.

Salesforce Ventures expects to close five more AI investments in June, adding to the six it’s made so far . It’s looking at several additional foundation model providers beyond Anthropic and Cohere, Somorjai said. He echoed Benioff’s argument that business leaders are “so worried about what AI can do,” and that Salesforce’s teams can help evaluate and propagate the “responsible” models when it comes to data privacy and security. “AI is only as good as the data it’s trained on.

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