'SaaS Pricing Localization: How to Do It the Right Way' chartmogul saas
, commented on how the change would benefit global creators. Stephen shared that, “the hope [with localized pricing] would be that this ultimately makes it possible for MORE creators to make revenue on Twitch and more fans supporting their fav creators.”Maybe you’re here because you’ve realized that as hard as you’re trying to break into a new market, you just aren’t gaining the traction you’d like to see.
ChartMogul can help you understand your customers and where they are hailing from and answer questions like: Which regions or countries have the highest Average Revenue Per Account? Where is churn most prominent?Your wheels are turning now, and you think you want to pitch the idea of pricing localization to your team. The only problem? It’s going to be a team effort. Implementing a new and variable pricing strategy comes with many moving parts, and everyone has a role.
Unsurprisingly, your finance team will probably have the most adjustments to handle when switching to localized pricing. While you’ll still manage your accounting in your home currency, things like invoices and typical payments will vary between customers.
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