RONALD MCDOPPLEGANGER: Russians flock to the reopening of a rebranded former McDonald's restaurant in Moscow. McDonald's sold all of its restaurants in Russia after the country attacked Ukraine.
People lineup to visit a newly opened fast food restaurant in a former McDonald's outlet in Bolshaya Bronnaya Street in Moscow, Russia, Sunday, June 12, 2022. The sign reads 'The Name Changes, Love Remains'. The first of former McDonald's restaurants is reopened with new branding in Moscow. The corporation sold its branches in Russia to one of its local licensees after Russia sent tens of thousands of troops into Ukraine.
Govor is moving fast to reopen the shuttered outlets. It wasn't until a couple of hours before the Pushkin Square restaurant opened that the Russian chain's new name was announced: Vkusno-i Tochka . Fifteen of the former McDonald's were set to reopen in Moscow on Sunday. Oleg Paroev, the chain's general director, said he aims to have 200 open by the end of the month.
The crowd at the Pushkin Square outlet, however sizable and lively, was no match for the turnout for the McDonald's opening in 1990, when people waited in line for hours. At that time, McDonald's had psychological and political resonance beyond hamburgers.
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