Vkusno\u002Di Tochka (Tasty\u002Dperiod)\u0027s logo is a circle and two oblongs — representing a beef patty and french fries — configured into a stylized M.
In March, McDonald’s halted operations of its company-run restaurants in Russia. Although some run by franchisees stayed open, the action by the multinational fast-food chain was among the most visible responses by foreign companies to Russia sending troops into Ukraine.
Govor is moving fast to reopen the shuttered outlets. It wasn’t until a couple of hours before the Pushkin Square restaurant opened that the Russian chain’s new name was announced: Vkusno-i Tochka . As part of the sales deal, whose monetary terms were not announced, the new operation agreed to retain all 62,000 people employed by McDonald’s prior to its exit.
The opening was the first taste most Muscovites had of Western consumerism and service efficiency, as well as a sign the Soviet Union was slowly dropping its guard and allowing foreign culture into the country.“This is a historic place — the flagship of McDonald’s,” Govor told reporters. “I’m sure it will be the flagship for us.”
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