The Carbsbad-based restaurant chain will be selling Original Fish Tacos for 99 cents on Wednesday, Jan. 25 to celebrate its anniversary.
Rubio’s Coastal Grill has sold nearly 300 million fish tacos since 1983, according to co-founder Ralph Rubio. The Carlsbad-based chain is apt to build on that number on Wednesday, Jan. 25, when the chain marks its 40th anniversary.
Rubio’s Coastal Grill has a new take on its Original Fish Taco, upper left, called the Baja Grilled Fish Taco. Ralph Rubio is co-founder of Rubio’s Coastal Grill. Rubio, who grew up in Carson, discovered fish tacos in the 1970s as a student studying psychology at San Diego State University. He and some classmates made the five- to six-hour trek to San Felipe on the Sea of Cortez for spring break. It was a quiet fishing village then, he said in a phone interview.
With Ray’s backing, Ralph opened his first restaurant on San Diego’s Mission Bay. Most of the staff were family members working for sweat equity.
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