Higher costs and rising inflation has meant that float builders have been looking for ways to cut costs for the Rose Parade on New Year's Day.
The COVID-19 pandemic and safety restrictions have also hurt the efforts of cities and other organizations like Sierra Madre that rely heavily on donations to pay for their floats.
But with price increases, it may be time for the organization, which has had a float in the parade since 1917, to prepare to pay more, she said. Now, he’s facing a steep price increase for roses, orchids, daisies, carnations and steel. With contracts made out eight or nine months in advance, the rise in building costs will hit his bottom line.
“I don’t want my quality to suffer,” he said, which mean’s it’s costing him more to build. “So I’m running a bad business model.” “Flowers have gone up too, there’s no doubt about that,” she said, so she’s looked at options such as using fewer flowers per square foot. “It’s just being innovative and trying new things.”
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