Inside the Academy Museum of Motion Pictures is the RolexGallery, presenting diverse and complex stories of moviemakers and the works they create. Discover the crossed fate of Rolex and Cinema here.
For over a century, Rolex has accompanied explorers and achievers around the world. Today, the brand is present at the most prestigious events in golf, sailing, tennis, motor sport, and at equestrian tournaments while also making a unique and lasting contribution to global arts and culture, science and exploration.
Film is a very visual medium, and the smallest detail on screen could alter the whole meaning of a shot. When an actor chooses to wear a Rolex watch, its presence on their wrist adds information to the plot. The personal effect lends the character a possible history, past and destiny. It reveals something of the temperament, taste, values, aspirations and mindset of the person who wears it.
In 2017, Rolex cements its longstanding association with the film industry by entering a formal partnership with the Academy of Motion Picture Arts and Sciences, becoming the Proud Sponsor of the Oscars, and Exclusive Sponsor of the Governors Awards.
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