In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertisers can reach bigger audiences in primetime than some of the company’s tr…
says it will guarantee that advertisers can reach bigger audiences in primetime than some of the company’s traditional cable rivals.
Though the advent of streaming has given consumers the ability to choose when they want to watch their video favorites, the hours of 8 p.m. to 11 p.m., still known as “primetime” in the TV industry remain a choice period to reach potential customers. These hours are viewed as a block when consumers are no longer occupied by work and in a relaxed state — open, so the thinking goes, to commercial pitches.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
5 tips and tricks every Roku TV user needs to knowHere are 5 helpful tips that should help you squeeze even more value out of your Roku TV or Roku streaming player.
Leer más »
Polestar 4 is a bigger, more powerful Polestar sedanPolestar 4 revealed at the Shanghai Auto Show with Precept-inspired styling and more power than Polestar 2.
Leer más »
Sony's Airpeak Drone Gets a Lighter Gimbal, Better Nav, and Bigger BatterySony has announced three new accessories for the Sony AirPeak drone: a lighter gimbal, a better navigation system, and a bigger battery.
Leer más »
CEO of OpenAI Says Making Models Bigger Is Already Played OutEach iteration of OpenAI's GPT has been way bigger than the last. But the era of simply scaling up AIs may already be at an end, according to Sam Altman.
Leer más »
Josh Hawley wants the government to play a bigger role in lowering drug pricesThe Republican senator from Missouri is introducing bills to bring drug prices in line with those in countries like Canada and France and prohibit rebates for certain industry players.
Leer más »