Roberto Cavalli is on a mission to rebrand itself with the label's latest capsule collection called 'Wild Leda'
Sergio Azzolari, chief executive officer of fashion brand Roberto Cavalli, poses during an interview in London, Britain, June 1, 2023. REUTERS/Marie-Louise Gumuchian
Designer Fausto Puglisi looked to a 1994 print drawn by the brand's founder Roberto Cavalli, itself inspired by a rococo depiction of the Greek myth of Leda and the swan, for the "Wild Leda" line, on show at London's Selfridges department store. "So rather than saying ok let's have the ritual of September fashion week and all the trimmings... how do we twist that, how do we give a better understanding of what the brand stands for... and therefore do something that is, in a way, disruptive," Chief Executive Sergio Azzolari told Reuters.
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