Rihanna, who will remain executive chair, appointed the former CEO of Anthropologie Group as her successor
Savage X Fenty was launched in 2018. It found success thanks to Rihanna’s star power, coupled with its focus on inclusivity in both size and skin color, meeting a niche that went unfilled from older legacy brands like Victoria’s Secret.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said in a statement to Vogue. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.
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