New research shows the benefits of working asynchronously on creativity — particularly for women and marginalized people.
The vast majority of scholars and practitioners believe that working synchronously is essential for creativity. With the rise of remote work and flexible work schedules, however, team members can often collaborate on the same project without being in the same time zone — much less the same office. When team members contribute to a joint outcome but work completely separately — not even coordinating over Zoom or phone — we call their work asynchronous.
However, this assumption about creativity flourishing in synchronous environments ignores variation in the team members’ social status.show that women and people from marginalized communities are given fewer opportunities to speak and are criticized more harshly when they do in a range of synchronous work settings. Consequently, synchronous teams may inhibit women and marginalized people’s expression of new or risky ideas, ultimately making teams less equal and their output less creative.
Based on these observations, we hypothesized that women singers recording asynchronously would perform better than those performing synchronously, and that this performance improvement would be driven by increased creativity.We tested these hypotheses by bringing 49 women and 50 men singers into recording studios and having them record both asynchronously and synchronously, randomly assigning the order in which they completed the recordings.
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