By one account, Apple saved over $6.5 billion by leaving the charging brick and the EarPods out of the iPhone box starting with iPhone 12.
tried to hide behind the goal of being environmentally friendly and pointed out that by reducing the size of the boxes that the iPhone comes in, 70% more devices could fit on a shipping pallet.More boxes on a pallet would allow Apple to ship more phones to users at one time. As a result, using smaller boxes would allow Apple to reduce yearly carbon emissions by 2 million metric tons, the company said. That is equivalent to taking 500,000 cars off the road.
Of course, we might be selling Apple short here. After all, some iPhone buyers might have decided to replace the EarPods, which were free out of the box until Apple removed them, with a pair of AirPods which are currently offered at $129 and up. Reducing the size of the box and allowing 70% more devices on each pallet should help Apple reduce its shipping costs by 40% which in turn should allow the company to reduce the price of the phone to consumers. Some analysts have computed that Apple is saving the equivalent of $35 on each iPhone it sells. Yet, there has been no cost reduction from the firm.
But okay, let's say Apple could keep half the amount it saved. That would still have resulted in the public saving $3.25 billion. And we're not even including the amount of money that the public spent on buying a new charger because they didn't have one, or more likely, wanted one that charged at a speed faster than 5W.says that Apple customers spent on accessories since the company got stingy about what it puts in the box along with the iPhone.
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