The 10-year agreement for in-theater advertising is the latest twist in pandemic-era recoveries for both NCM and parent Cineworld Group.
, one of its founding partners, in the latest sign both companies are moving towards restructuring their struggling businesses in a recovering exhibition sector.
Terms of the new 10-year exhibitor service agreement were not disclosed, but the deal will see NCM continue to exclusively offer on-screen advertisements at Regal Cinemas’ over 6,000 screens and 450 theaters, while also running its Noovie show with national, regional and local advertisers. Regal, along with AMC Theatres and Cinemark, launched NCM in 2007 to supply in-theater advertising, but those companies ran into the buzzsaw of the pandemic with industry shutdowns and disruptions to the Hollywood movie supply.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
NJ student made it to the Scripps National Spelling Bee semifinalsKavya Jakasania, a seventh-grade student at Middle School 4 in Jersey City, reached the semifinals of the Scripps National Spelling Bee.
Leer más »
Amazon Fires Alabama Union Leader Who Helped Spark a National Wave of Organizing“We will fight this, I will not be silenced, we will not be stopped,” said Bessemer union organizer Jennifer Bates.
Leer más »
National Black Bear Day recognizes most common bear in North AmericaIt's National Black Bear Day! We're bringing back the first bear sighting of 2023 and a link to video of a black bear taking a bath on Mount Lemmon from 2021.
Leer más »