Reddit Engineer unveils blueprint for mass onboarding to digital collectibles.
This means that after purchasing avatars from creators on Reddit, users are able to further engage with the NFT ecosystem and potentially benefit from the growing market for digital collectibles.In 2022, Reddit launched a blockchain-backed collectible avatar featuring an NFT minted on Polygon. Spasova said the aim was to achieve widespread adoption and support creators in monetizing their collections.
To minimize user friction, Reddit made strategic trade-offs, including developing a non-custodial wallet, “Reddit Vault” for quick onboarding within 30 seconds, as Spasova explained. They also introduced fiat purchases for Web and IOS users. To enhance the experience, she continued, Reddit ensured users received their collectible avatars instantly upon claiming.
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