Flipping is big business, with many high-income resale shoppers engaging in the clothing hack.
“There’s also a benefit to the brand in being able to curb overproduction. “Brands don’t have to overproduce,” Recurate’s vice president of partnerships, Karin Dillie, said in the report. “They can produce knowing any additional demand can be supplemented with resale,” Brands offering re-commerce can avoid deep-discounting items due to excess stock at the end of the season.”
The report also put a pace to resale lovers. Recurate sectioned off respondents according to certain profiles: re-commerce shoppers , re-commerce sellers , the “circulars” and “non-actives” . Recurate said the circulars are “shaping the future of” — finding that 77 percent of these high-earning urbanites are shopping and selling pre-owned apparel at least once every two to three months. Many of them are flipping goods, with 48 percent buying to resell.
Though the resale service provider emerged onto the scene in 2020, Recurate has been growing steadily. Today, 50 brand partners — including the likes of Steve Madden, Mara Hoffman and Outerknown — are part of Recurate’s stable. Since this time last year, Recurate’s branded partnerships grew 71 percent and gross merchandise volume for the second quarter quadrupled, although no metrics were given.
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