Super Saturday falls just eight days before the Christmas holiday this year – making it a potentially huge day for retailers.
will be spending on this day, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. That figure is the highest since NRF first started tracking this data in 2016, and approximately 10 million more than last year’s expected number of Super Saturday shoppers.
“Consumers have been shopping in record numbers this year, purchasing holiday items for friends and loved ones,” said Matthew Shay, President and CEO of NRF, the world’s largest retail trade association. With shoppers saying that they’ve completed only 53% of their holiday shopping thus far, Super Saturday has the potential to bring in significant sales as customers purchase the remainder of their gifts.
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