Read the 20-page pitch deck that startup Anzu used to raise $48 million to help place ads into video games
The company raised $48 million to build out its executive suite and hire staff.Inserting ads into video games — like as a billboard in a car-racing game — is increasingly enticing to advertisers hoping to message hard-to-find Gen Zers.
"We're going to have more heavy-hitter advertising executives to join our leadership team," he told Insider. "After proving the model with mobile games and casual games, we're moving into AAA games," Benedy said.with the game maker Ubisoft after initial success with ad placement in"Trackmania" and"Growtopia." The two plan to bring in-game ads to more of Ubisoft's top titles. Benedy said Anzu worked with five of the top 10 AAA-game publishers.
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