The theater-chain owner, distributor, marketer and production executive championed the likes of Carl Franklin, Allison Anders, Tran Anh Hung, Gurinder Chadha, John Sayles and Wayne Wang.
“Ray, while being a defiantly singular individual, was also emblematic of a bygone age of independent film,” Magnolia Pictures co-CEO Eamonn Bowles said in a statement. “From theater chain owner to distributor, exquisite marketer and production exec, he always sought out novel ways of approaching things. He truly was a rebel.”
Price started his film career in 1972 when he managed the storefront theater The Rialto in Berkeley, California, and he went on to build with Allen Michaan the 33-house Bay Area chain Renaissance Theaters, later sold to the Landmark Theatres circuit. Under Price’s stewardship, Renaissance redesigned marketing materials like posters and press books that distributors often adopted when the films hadn’t found success in other markets. “He pulled [the 1984 Alex Cox-directed]from the slush pile, designed a poster with his own money and put it in his theater,” said his onetime assistant Marti Mattox. “The rest is history.”
As most top art house distributors focused on established auteurs from Europe and Asia, Renaissance programmed such new American directors as
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