Ranra’s fall 2023 menswear collection has arrived. View every look:
One of the difficulties of talking about sustainability in fashion is that there is no single agreed upon standard of measurement. Another more basic issue is that we’re long past the era of “green” design being marked by a homey, crunchy aesthetic. Today the “responsible” aspects of a garment are usually invisible; as such they redirect the idea of “stealth wealth” away from status and toward virtue.
Inspired by Stone Island’s Massimo Osti, the Ranra co-designers have specific tenets that guide their work. One of those is employing technology, as well as nature, to improve the performance and utility of time-tested pieces for the end purpose of “improving somebody’s everyday existence.” These innovations, the designers say, justify the existence of the brand.
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